THE ARMY
- HTML5 Animated Banners
- Animated GIF images also created as backup asset
- Motion created in animate cc with Retina Screen compatibility
Provided in both HTML5 for use by their advertising agency, and as animated GIFs, the banners are retina-compatible and can be viewed on any device.
BRIEF
As part of the Reserve Officer Campaign, create a selection of animated banners to be distributed through advertising partners that will help with the recruitment process. These should highlight a variety of different roles and use a selection of vivid imagery. Brand guidelines must be strictly followed to ensure continuity with other advertising formats.
PRODUCT
Three banners containing individual copy and imagery were created using Adobe Animate CC. A modern typewriter effect was used to draw focus to key text.
CLIENT
The Army